Adoption of E-hailing Applications: A Comparative Study between Female and Male Users in Thailand
Keywords:Mobile, E-hailing, Application, Diffusion of Innovations Theory, Technology Acceptance Model, Thailand,
AbstractE-hailing, a process of ordering a taxi via mobile devices, has become popular in Thailand recently. This study focuses on applying Diffusion of Innovations Theory and Technology Acceptance Model in examining the factors affecting adoption of e-hailing applications in Thailand. The objective of this comparative study is to find significant factors influencing female and male users to adopt E-hailing applications. The hypotheses are constructed to test the influence of five factors on consumers’ attitude. This study uses a survey to collect data from 200 female and 200 male users who have experienced using e-hailing applications. The results indicate that the relative advantages and ease of use have an influence towards the adoption of e-hailing applications in both genders. Interestingly, social influence and physical security influence the adoption of e-hailing applications for among male users only.
How to Cite
TRANSFER OF COPYRIGHT AGREEMENT
The manuscript is herewith submitted for publication in the Journal of Telecommunication, Electronic and Computer Engineering (JTEC). It has not been published before, and it is not under consideration for publication in any other journals. It contains no material that is scandalous, obscene, libelous or otherwise contrary to law. When the manuscript is accepted for publication, I, as the author, hereby agree to transfer to JTEC, all rights including those pertaining to electronic forms and transmissions, under existing copyright laws, except for the following, which the author(s) specifically retain(s):
- All proprietary right other than copyright, such as patent rights
- The right to make further copies of all or part of the published article for my use in classroom teaching
- The right to reuse all or part of this manuscript in a compilation of my own works or in a textbook of which I am the author; and
- The right to make copies of the published work for internal distribution within the institution that employs me
I agree that copies made under these circumstances will continue to carry the copyright notice that appears in the original published work. I agree to inform my co-authors, if any, of the above terms. I certify that I have obtained written permission for the use of text, tables, and/or illustrations from any copyrighted source(s), and I agree to supply such written permission(s) to JTEC upon request.