Predicting Consumer Intention to Adopt Near Field Communication Enabled Mobile Payment in Thailand

Authors

  • Athapol Ruangkanjanases Chulalongkorn Business School, Chulalongkorn University
  • Nicharee Sirikulprasert Chulalongkorn Business School, Chulalongkorn University

Keywords:

NFC, Near Field Communication, Intention, Adopt, Mobile, Payment, Thailand,

Abstract

Near Field Communication (NFC) enabled mobile payment is the process that allows two devices placed within a few centimeters of each other to exchange data in order to make a payment. The consumers can make purchases directly just by waving or tapping their mobile phones on the NFC reader. Recently, NFC-enabled contactless payment has been emerging in many counties including Thailand. The objective of this study is to identify the factors influencing consumers to adopt the NFC-enabled mobile payment system in Thailand. The hypotheses are constructed to test the influence of 6 independent variables. Online surveys were conducted in early 2017 and the total of 400 completed questionnaires were returned. The empirical results indicated that three factors of Thai respondents; Relative Advantage, Compatibility and Social Influence, were significant predictors of the intention to adopt NFC-enabled mobile payment.

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Published

2018-07-05

How to Cite

Ruangkanjanases, A., & Sirikulprasert, N. (2018). Predicting Consumer Intention to Adopt Near Field Communication Enabled Mobile Payment in Thailand. Journal of Telecommunication, Electronic and Computer Engineering (JTEC), 10(2-7), 147–152. Retrieved from https://jtec.utem.edu.my/jtec/article/view/4443