Predicting Consumer Intention to Adopt Near Field Communication Enabled Mobile Payment in Thailand

Abstract

Near Field Communication (NFC) enabled mobile payment is the process that allows two devices placed within a few centimeters of each other to exchange data in order to make a payment. The consumers can make purchases directly just by waving or tapping their mobile phones on the NFC reader. Recently, NFC-enabled contactless payment has been emerging in many counties including Thailand. The objective of this study is to identify the factors influencing consumers to adopt the NFC-enabled mobile payment system in Thailand. The hypotheses are constructed to test the influence of 6 independent variables. Online surveys were conducted in early 2017 and the total of 400 completed questionnaires were returned. The empirical results indicated that three factors of Thai respondents; Relative Advantage, Compatibility and Social Influence, were significant predictors of the intention to adopt NFC-enabled mobile payment.