Development and Evaluation of i-Brochure: A Mobile Augmented Reality Application
Keywords:
Advertising, i-Brochure, Higher Institution, Mobile Augmented Reality,Abstract
Brochure is a typical promotional tool that has been used by most higher learning institutions to disseminate information to their prospective international students. However, some drawbacks of brochure include; information consisting of only text and images, non-interactive and if updated, the brochure will be obsolete. With the advent of mobile technology, Mobile Augmented Reality has been introduced to facilitate human in their daily lives. This paper discusses the development and evaluation of a Mobile Augmented Reality interactive brochure application. The aim of this application is to provide interactive information beyond that of a typical brochure in promoting higher learning institutions amongst the international students. By using the Mobile Augmented Reality application, the students will be able to access information in the form of virtual contents which cannot be acquired from a typical paper brochure. The results of user evaluation towards the use of the application indicated that they agreed with all the measurements which include Usefulness, Ease of use, Functionality and effectiveness, Outcome/future use and Satisfaction.References
Ministry of Higher Education Malaysia, "Malaysian Education:
Centre of educational excellence", http://www. mohe.gov.my/educationmsia/education.php?article=malaysia. 2011.
J.E. Zins and M.J. Elias, "Social and emotional learning: Promoting the development of all students," Journal of Educational and Psychological Consultation, vol. 17, no. 2-3, pp. 233-255, 2007.
R.T. Azuma, “A Survey of Augmented Reality,” Presence, vol 6, no. 4, pp. 355–385, 1997.
F. Zhou, H.B.L. Duh, and M. Billinghurst, "Trends in Augmented Reality Tracking, Interaction and Display: A Review of Ten Years of ISMAR," proc. 7th IEEE and ACM International Symposium on Mixed and Augmented Reality, 2008.
S. Yuen, G. Yaoyuneyong, and E. Johnson, "Augmented reality: An overview and five directions for AR in education," Journal of Educational Technology Development and Exchange, vol. 4, no. 1, pp. 119-140, 2011.
T. Sielhorst, T. Obst, R. Burgkart, R. Riener, and N. Navab, "An augmented reality delivery simulator for medical training," proc. International Workshop on Augmented Environments for Medical Imaging-MICCAI Satellite Workshop, 2004.
M.C. Macedo, A.L. Apolinário, A.C. Souza, and G.A. Giraldi, "A SemiAutomatic Markerless Augmented Reality Approach for On-Patient Volumetric Medical Data Visualization," proc. XVI Symposium on Virtual and Augmented Reality, 2014.
J. Stevens and L. Eifert, "Augmented reality technology in US army training (WIP)," proc. Summer Simulation Multiconference, 2014.
M.A.M. Shukran, K. Maskat, W.S.S. Sharif, M.S.F.B.M. Yunus, and M.S. Ariffin, "Proposed System Model for Android Augmented Reality System in Malaysia Military Operations–Unit Positions," Applied Mechanics and Materials, vol. 548-549, pp. 1493-1497, 2014.
C. Perey, F. Wild, K. Helin, M. Janak, P. Davies, and P. Ryan, "Advanced manufacturing with augmented reality," proc. International Symposium on Mixed and Augmented Reality, 2014.
J. Novak-Marcincin, J. Torok, M. Janak, and L. NovakovaMarcincinova, "Interactive Monitoring of Production Process with Use of Augmented Reality Technology," Applied Mechanics and Materials,vol. 616, pp. 19-26, 2014.
K.C. Pucihar and P. Coulton, "Exploring the Evolution of Mobile Augmented Reality for Future Entertainment Systems," Computers in Entertainment, vol. 11, no. 2, pp. 1, 2014.
Y. Huang, Z. Jiang, Y. Liu, and Y. Wang, "Augmented Reality in Exhibition and Entertainment for the Public," Handbook of Augmented Reality, B. Furht, ed., New York: Springer, pp. 707-720, 2011.
F. Chehimi, P. Coulton, and R. Edwards, "Augmented Reality 3D interactive advertisements on smartphones," proc. International Conference on the Management of Mobile Business, 2007.
I. Wakeman, A. Light, J. Robinson, D. Chalmers, and A. Basu, "Deploying pervasive advertising in a farmers’ market," In Pervasive Advertising, M. Jörg, A. Florian, and M. Daniel, eds., London: Springer, pp. 247-267, 2011.
B. Hillers, V.M. Alegre, and A. Gräser, "Augmented Reality- The third way for new technologies in welding education," proc. Technical Conference of Welding Trainer, 2010.
G. Valarmathie, A.N. Zulkifli, F.M Nur Fadziana, A. Asmidah, C.M. Ruzinoor, A.B. Juliana Aida, and S. Aeni Zuhana, "A Review of the Features of Augmented Reality Science Textbook," proc. 1st International Conference on Creative Media, Design & Technology, 2014.
P. Connoly, C. Chambers, E. Eagleson, D. Matthews, and T. Rogers, "Augmented Reality Effectiveness in Advertising," proc. 65th Midyear Conference on Engineering Design Graphics Division of ASEE, 2010.
C. Kolb, "Augmented-Reality Print Ads: Are They Worth It?," CAR Magazine, May 2011.
Hidden Creative Limited, "Sales Technology: Selling with Augmented Reality," Technical Report (05/09/2011), 2011.
Y.G. Kim and W.J. Kim, "Implementation of Augmented Reality System for Smartphone Advertisements," International Journal of Multimedia and Ubiquitous Engineering, vol. 9, no. 2, pp. 385-392, 2014.
N. Wiwatwattana, S. Sukaphat, T. Putwanpen, S. Thongnuch, and P. Kanokudomsin, "Augmenting for purchasing with mobile: Usage and design scenario for ice dessert," proc. 5th International Conference on Information, Intelligence, Systems and Applications, 2014.
M. Löchtefeld, M. Böhmer, F. Daiber, and S. Gehring, "Augmented reality-based advertising strategies for paper leaflets," proc. ACM Conference on Pervasive and ubiquitous computing adjunct publication, 2013.
B.W. Boehm, "A spiral model of software development and
enhancement," Computer, vol. 21, no. 5, pp. 61-72, 1988.[25] F.D. Davis, "User acceptance of information technology: system characteristics, user perceptions and behavioral impacts," International journal of man-machine studies, vol. 38, no. 3, pp. 475-487, 1993.
F.D. Davis, "Perceived usefulness, perceived ease of use, and user acceptance of information technology," MIS quarterly, vol. 13, no. 3, pp. 319-340, 1989.
T. Marsh, "Evaluation of virtual reality systems for usability," proc. Conference on Human Factors in Computing Systems, 1999.
N. Mileva, S. Stoyanova-Petrova, and S. Tzanova, "Mobile technology enhanced learning (performance-centered approach)," proc. Global Engineering Education Conference, 2011.
A. H. Zins, U. Bauernfeind, F. Del Missier, A. Venturini, and H. Rumetshofer, "An experimental usability test for different destination recommender systems," proc. International Conference on Information and Communication Technologies in Tourism, 2004.
R. Likert, "A technique for the measurement of attitudes," Archives ofpsychology, vol. 22, no. 140, pp. 55, 1932.
J. Nunnally and I. Bernstein, Psychometric theory. New York: McGrawHill, 1978.
Downloads
Published
How to Cite
Issue
Section
License
TRANSFER OF COPYRIGHT AGREEMENT
The manuscript is herewith submitted for publication in the Journal of Telecommunication, Electronic and Computer Engineering (JTEC). It has not been published before, and it is not under consideration for publication in any other journals. It contains no material that is scandalous, obscene, libelous or otherwise contrary to law. When the manuscript is accepted for publication, I, as the author, hereby agree to transfer to JTEC, all rights including those pertaining to electronic forms and transmissions, under existing copyright laws, except for the following, which the author(s) specifically retain(s):
- All proprietary right other than copyright, such as patent rights
- The right to make further copies of all or part of the published article for my use in classroom teaching
- The right to reuse all or part of this manuscript in a compilation of my own works or in a textbook of which I am the author; and
- The right to make copies of the published work for internal distribution within the institution that employs me
I agree that copies made under these circumstances will continue to carry the copyright notice that appears in the original published work. I agree to inform my co-authors, if any, of the above terms. I certify that I have obtained written permission for the use of text, tables, and/or illustrations from any copyrighted source(s), and I agree to supply such written permission(s) to JTEC upon request.