Development and Evaluation of i-Brochure: A Mobile Augmented Reality Application
Keywords:Advertising, i-Brochure, Higher Institution, Mobile Augmented Reality,
AbstractBrochure is a typical promotional tool that has been used by most higher learning institutions to disseminate information to their prospective international students. However, some drawbacks of brochure include; information consisting of only text and images, non-interactive and if updated, the brochure will be obsolete. With the advent of mobile technology, Mobile Augmented Reality has been introduced to facilitate human in their daily lives. This paper discusses the development and evaluation of a Mobile Augmented Reality interactive brochure application. The aim of this application is to provide interactive information beyond that of a typical brochure in promoting higher learning institutions amongst the international students. By using the Mobile Augmented Reality application, the students will be able to access information in the form of virtual contents which cannot be acquired from a typical paper brochure. The results of user evaluation towards the use of the application indicated that they agreed with all the measurements which include Usefulness, Ease of use, Functionality and effectiveness, Outcome/future use and Satisfaction.
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