A 3D e-Commerce Applications Development Model: A Systematic Literature Review

Authors

  • Mahgoub Elradi Department of Software Engineering and Information Systems, Faculty of Computer Science and Information Technology, University Putra Malaysia (UPM), Serdang, Malaysia.
  • Rodziah Atan Department of Software Engineering and Information Systems, Faculty of Computer Science and Information Technology, University Putra Malaysia (UPM), Serdang, Malaysia.
  • Rusli Abdullah Department of Software Engineering and Information Systems, Faculty of Computer Science and Information Technology, University Putra Malaysia (UPM), Serdang, Malaysia.
  • Mohd. Hasan Selamat Department of Software Engineering and Information Systems, Faculty of Computer Science and Information Technology, University Putra Malaysia (UPM), Serdang, Malaysia.

Keywords:

e-Commerce, 3D e-Commerce, SLR, Business Model Development, Virtual Reality, Augmented Reality,

Abstract

Due to limitations of current e-commerce websites and today’s highly competitive e-commerce environment, businesses using Virtual Reality technologies to improve customers' interactivity, by providing shopping experiences with their products and services similar to the real-life shopping, are better recognized. In this paper, the key aspects of 3D e-commerce research areas are investigated by using a systematic literature review approach. In the review, research areas such as design, trust, marketing, Augmented Reality and product presentation, business practices, interface quality, shopping experience and behavior as well as consumer learning along with other related issues are identified and discussed. A conceptual model is then proposed to highlight and provide insights for future research on how to develop a business model in 3D e-commerce environments.

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Published

2017-06-01

How to Cite

Elradi, M., Atan, R., Abdullah, R., & Selamat, M. H. (2017). A 3D e-Commerce Applications Development Model: A Systematic Literature Review. Journal of Telecommunication, Electronic and Computer Engineering (JTEC), 9(2-4), 27–33. Retrieved from https://jtec.utem.edu.my/jtec/article/view/2354

Issue

Vol. 9 No. 2-4: Circuit and System Advancement in Modern World III

Section

Articles

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