A 3D e-Commerce Applications Development Model: A Systematic Literature Review

Abstract

Due to limitations of current e-commerce websites and today’s highly competitive e-commerce environment, businesses using Virtual Reality technologies to improve customers' interactivity, by providing shopping experiences with their products and services similar to the real-life shopping, are better recognized. In this paper, the key aspects of 3D e-commerce research areas are investigated by using a systematic literature review approach. In the review, research areas such as design, trust, marketing, Augmented Reality and product presentation, business practices, interface quality, shopping experience and behavior as well as consumer learning along with other related issues are identified and discussed. A conceptual model is then proposed to highlight and provide insights for future research on how to develop a business model in 3D e-commerce environments.