CSR UUMWiFi: A University’s Effort in Bridging Digital Divide among Rural Community
Keywords:
Digital Divide, Wireless Network, Rural Development, Corporate Social Responsibility (CSR),Abstract
As a response to the government effort to bridge digital divide and democratising access to the Internet, particularly in rural area, Universiti Utara Malaysia (UUM) has taken a proactive step to provide free wireless internet connection for Sintok-Changlun community known as CSR UUMWiFi. It is the first local public university in Malaysia that provides such service as part of its corporate social responsibility. In this paper, an investigation towards CSR UUMWiFi was conducted with the aim to ascertain the level of awareness, satisfactions, and its importance to the community. To achieve that, a questionnaire survey (via printed and online) were conducted and distributed within the Sintok-Changlon areas. A total of 424 usable responses were collected through simple random sampling. Data from the questionnaire were analysed using several statistical analysis’s such descriptive analysis, correlation test, and chi-square test. Findings from the study reveal that majority of the users are Changlun’s local residents, particularly the young and well educated group. The service is rank highly in terms of its importance. Nevertheless, the level of satisfaction on the CSR UUMWiFi is still at a moderate level. Interestingly, the gender and level of education have significant relationship with internet browsing activity where female and those with bachelor degree and SPM have higher propensity to use the service. Some improvements and future works were proposed to ensure that the service is more reliable and can help to transform the socio-economic of the community.Downloads
Published
How to Cite
Issue
Section
License
TRANSFER OF COPYRIGHT AGREEMENT
The manuscript is herewith submitted for publication in the Journal of Telecommunication, Electronic and Computer Engineering (JTEC). It has not been published before, and it is not under consideration for publication in any other journals. It contains no material that is scandalous, obscene, libelous or otherwise contrary to law. When the manuscript is accepted for publication, I, as the author, hereby agree to transfer to JTEC, all rights including those pertaining to electronic forms and transmissions, under existing copyright laws, except for the following, which the author(s) specifically retain(s):
- All proprietary right other than copyright, such as patent rights
- The right to make further copies of all or part of the published article for my use in classroom teaching
- The right to reuse all or part of this manuscript in a compilation of my own works or in a textbook of which I am the author; and
- The right to make copies of the published work for internal distribution within the institution that employs me
I agree that copies made under these circumstances will continue to carry the copyright notice that appears in the original published work. I agree to inform my co-authors, if any, of the above terms. I certify that I have obtained written permission for the use of text, tables, and/or illustrations from any copyrighted source(s), and I agree to supply such written permission(s) to JTEC upon request.
