Environmental & Green IT Practices’ Awareness Role on driving Users towards Adopting SaaS Cloud Computing Services: A Malaysian University Context

Abstract

The technology has brought innovative ideas into practice. However, negative aspects emerged that triggered research on environment-friendly technology. Consequently, SaaS Cloud Computing (SaaS CC) emerged to meet these expectations. However, the connectedness between Green IT and SaaS CC has been overlooked in the academia. Therefore, this gap is further investigated and empirically tested. Also, the objective is to highlight the connectedness between two concepts and examine the role of Environmental Concern (EC) and Perceived Environmental Responsibility (PER) jointly with the Level of Awareness (LA) that respondents possess to drive users’ attention to adopt SaaS CC. Results revealed appropriateness of the model and hoped to open a new area of research.