Environmental & Green IT Practices’ Awareness Role on driving Users towards Adopting SaaS Cloud Computing Services: A Malaysian University Context

Authors

  • G. A. M. Taufiq Hail College of Arts and Sciences, School of Computing, Universiti Utara Malaysia, Malaysia
  • Huda Ibrahim College of Arts and Sciences, School of Computing, Universiti Utara Malaysia, Malaysia

Keywords:

Green IT, SaaS Cloud Computing, Awareness, Adoption,

Abstract

The technology has brought innovative ideas into practice. However, negative aspects emerged that triggered research on environment-friendly technology. Consequently, SaaS Cloud Computing (SaaS CC) emerged to meet these expectations. However, the connectedness between Green IT and SaaS CC has been overlooked in the academia. Therefore, this gap is further investigated and empirically tested. Also, the objective is to highlight the connectedness between two concepts and examine the role of Environmental Concern (EC) and Perceived Environmental Responsibility (PER) jointly with the Level of Awareness (LA) that respondents possess to drive users’ attention to adopt SaaS CC. Results revealed appropriateness of the model and hoped to open a new area of research.

References

T. B. Ahmad, A. Bello, and M. S. Nordin, “Exploring Malaysian university students’ awareness of green computing,” GSTF Int J Educ, vol. 1, no. 2, pp. 1–9, Nov. 2013.

R. Bose and X. Luo, “Integrative framework for assessing firms’ potential to undertake Green IT initiatives via virtualisation – A theoretical perspective,” J Strateg Inf Syst, vol. 20, no. 1, pp. 38–54, Mar. 2011.

D. Durkee, “Why cloud computing will never be free?,” Commun ACM, vol. 53, no. 5, p. 62, May 2010.

R. E. Abdul Rahim and A. Abdul Rahman, “Green IT capability and sustainable development,” in Proc. first Int. Conf. Green Comput. Technol. Innov. (ICGCTI 2013), 2013, pp. 80–88.

B. T. Tushi, D. Sedera, and J. Recker, “Green IT segment analysis: An academic literature review,” in Proc. 20th Am. Conf. Inf. Syst. (AMCIS 2014), 2014, pp. 1–15.

A. Saedi and N. A. Iahad, “Developing an instrument for cloud computing adoption by small and medium-sized enterprises,” in Proc. 2013 Int. Conf. Res. Innov. Inf. Syst. (ICRIIS), 2013, pp. 481–486.

T. Velte, A. Velte, and R. C. Elsenpeter, Green IT: Reduce your information system’s environmental impact while adding to the bottom line. New York, NY: McGraw-Hill, Inc., 2009.

P. Mell and T. Grance, “The NIST definition of cloud computing. Recommendations of the National Institute of Standards and Technology,” vol. 145, p. 7, 2011.

S. G. Lee, S. H. Chae, and K. M. Cho, “Drivers and inhibitors of SaaS adoption in Korea,” Int J Inf Manage, vol. 33, no. 3, pp. 429–440, 2013.

S. Kumar and R. Buyya, “Green cloud computing and environmental sustainability,” in Harnessing green IT, S. Murugesan and G. R. Gangadharan, Eds. Chichester, UK: John Wiley & Sons, Ltd, 2012, pp. 315–339.

I. Ajzen, “The Theory of Planned Behavior,” Organ Behav Hum Decis Process, vol. 50, pp. 179–211, 1991.

Ibrahim M. Al-Jabri and M. S. Sohail, “Mobile banking adoption: Application of diffusion of innovation theory,” J Electron Commer Res, vol. 13, no. 4, pp. 379–391, 2012.

E. M. Rogers, Diffusion of Innovations, 3rd ed. New York, NY: Free Press A division of Macmillan Publishing Co., Inc, 1983.

S. Taylor and P. A. Todd, “Understanding information technology usage: A test of competing models,” Inf Syst Res, vol. 6, no. 2, pp. 144– 176, Jun. 1995.

V. Venkatesh, M. G. Morris, G. B. Davis, and F. D. Davis, “User acceptance of information technology: Toward a unified view,” MIS Q, vol. 27, no. 3, pp. 425–478, 2003.

P. Pinheiro, M. Aparicio, and C. Costa, “Adoption of cloud computing systems,” in Proc. Int. Conf. Inf. Syst. Des. Commun. (ISDOC ’14), 2014, pp. 127–131.

A. Al Shikhy, Z. M. Makhbul, K. A. M. Ali, and A. A. Mazari, “Modeling the impact of resistance to change within the context of human resources information systems adoption. 1–5.,” in the 11th Asian Academy of Management International Conference on Embracing Innovation and Creativity: Towards Sustainability and Inclusive Growth, 2014, pp. 1–5.

M. Fishbein and I. Ajzen, Belief, attitude, attitude, intention and behavior: An introduction to theory of research. Reading, . MA: Addison-Wesley, 1975.

I. Ajzen and T. J. Madden, “Prediction of goal-directed behavior: Attitudes, intentions, and perceived behavioral control,” J Exp Soc Psychol, vol. 22, no. 5, pp. 453–474, 1986.

T. H. G. Al-Madhagy, S. A. M. Yusof, K. F. Hashim, and W. Alaswadi, “Exploring the underlying factors of individual’s perception and behaviour towards Green IT in Malaysia,” Adv Sci Lett, vol. 21, no. 16, pp. 1729–1733, 2015.

A. Molla and A. Abareshi, “Green IT adoption: A motivational perspective,” in Proc. Pacific Asia Conf. Inf. Syst. (PACIS 2011), 2011, pp. 1–14.

P. W. Schultz, C. Shriver, J. J. Tabanico, and A. M. Khazian, “Implicit connections with nature,” J Env. Psychol, vol. 24, no. 1, pp. 31–42, Mar. 2004.

K. Lee, “Opportunities for green marketing: Young consumers,” Mark Intell Plan, vol. 26, no. 6, pp. 573–586, Sep. 2008.

M. H. S. Ismail, “Intention to use green products among consumers,” Unpublished Master’s thesis, Universiti Utara Malaysia, Kedah, Malaysia, 2014.

R. A. Likert, “A technique for the measurement of attitudes,” vol. 140, pp. 4–53.

M. Sarstedt, C. M. Ringle, D. Smith, R. Reams, and J. F. Hair, “Partial least squares structural equation modeling (PLS-SEM): A useful tool for family business researchers,” J Fam Bus Strateg, vol. 5, no. 1, pp. 105–115, 2014.

J. F. Hair, G. T. M. Hult, C. M. Ringle, and M. Sarstedt, A primer on partial least squares structural equation modeling (PLS-SEM). London, England: SAGE Publications, Inc., 2014.

W. W. Chin, “The Partial Least Squares Approach to Structural Equation Modeling,” in Mod. methods Bus. Res., G. A. Marcoulides, Ed. New Jersey, NJ: Lawrence Erlbaum Associates, 1998, pp. 295– 336.

Downloads

Published

2018-02-21

How to Cite

Taufiq Hail, G. A. M., & Ibrahim, H. (2018). Environmental & Green IT Practices’ Awareness Role on driving Users towards Adopting SaaS Cloud Computing Services: A Malaysian University Context. Journal of Telecommunication, Electronic and Computer Engineering (JTEC), 10(1-10), 99–102. Retrieved from https://jtec.utem.edu.my/jtec/article/view/3798

Issue

Vol. 10 No. 1-10: Fostering National Development Through Science and Technology I

Section

Articles

License

TRANSFER OF COPYRIGHT AGREEMENT

The manuscript is herewith submitted for publication in the Journal of Telecommunication, Electronic and Computer Engineering (JTEC). It has not been published before, and it is not under consideration for publication in any other journals. It contains no material that is scandalous, obscene, libelous or otherwise contrary to law. When the manuscript is accepted for publication, I, as the author, hereby agree to transfer to JTEC, all rights including those pertaining to electronic forms and transmissions, under existing copyright laws, except for the following, which the author(s) specifically retain(s):

  1. All proprietary right other than copyright, such as patent rights
  2. The right to make further copies of all or part of the published article for my use in classroom teaching
  3. The right to reuse all or part of this manuscript in a compilation of my own works or in a textbook of which I am the author; and
  4. The right to make copies of the published work for internal distribution within the institution that employs me

I agree that copies made under these circumstances will continue to carry the copyright notice that appears in the original published work. I agree to inform my co-authors, if any, of the above terms. I certify that I have obtained written permission for the use of text, tables, and/or illustrations from any copyrighted source(s), and I agree to supply such written permission(s) to JTEC upon request.