Environmental & Green IT Practices’ Awareness Role on driving Users towards Adopting SaaS Cloud Computing Services: A Malaysian University Context


  • G. A. M. Taufiq Hail College of Arts and Sciences, School of Computing, Universiti Utara Malaysia, Malaysia
  • Huda Ibrahim College of Arts and Sciences, School of Computing, Universiti Utara Malaysia, Malaysia


Green IT, SaaS Cloud Computing, Awareness, Adoption,


The technology has brought innovative ideas into practice. However, negative aspects emerged that triggered research on environment-friendly technology. Consequently, SaaS Cloud Computing (SaaS CC) emerged to meet these expectations. However, the connectedness between Green IT and SaaS CC has been overlooked in the academia. Therefore, this gap is further investigated and empirically tested. Also, the objective is to highlight the connectedness between two concepts and examine the role of Environmental Concern (EC) and Perceived Environmental Responsibility (PER) jointly with the Level of Awareness (LA) that respondents possess to drive users’ attention to adopt SaaS CC. Results revealed appropriateness of the model and hoped to open a new area of research.


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How to Cite

Taufiq Hail, G. A. M., & Ibrahim, H. (2018). Environmental & Green IT Practices’ Awareness Role on driving Users towards Adopting SaaS Cloud Computing Services: A Malaysian University Context. Journal of Telecommunication, Electronic and Computer Engineering (JTEC), 10(1-10), 99–102. Retrieved from https://jtec.utem.edu.my/jtec/article/view/3798