Augmented Reality Technology Implementation in Local Automobile Advertising

Abstract

Advertising plays a vital role in businesses. Businesses use advertising to achieve various goals and spread their brand as well as to directly sell products and services to the public. As technology advances, mobile advertising is becoming more and more critical for brands and services. Therefore, Augmented Reality (AR) technology has entered the mobile advertising industry to enable advertisers to increase consumer engagement and revenue. Hence, in this project, an implementation of AR technology for local automobile advertising on Android platform is proposed as an alternative to advertising new cars. Perodua Myvi is chosen as the case study in this implementation. By using a marker, users will have an unprecedented way to interact and view the car’s exterior, features and specification regardless of time and location. This project has been developed successfully to provide an alternate method of advertising to the automobile consumer.