Persuasiveness of Web 2.0 Technologies in an Educational Context
Keywords:
Higher Education, Persuasive System, Persuasiveness, Technology Web 2.0,Abstract
The use of the application of web 2.0 technologies such as social media, blogs, youtube, and line in everyday communication is commonplace. The use of these technologies in communication can bring persuasiveness aspect for users. Therefore, feasibility and suitability of the web 2.0 technologies as persuasive technologies need to be prepared and analyzed. This study focuses on aspects of the web 2.0 technology acceptance as persuasive on students in an education system. Higher education students were selected as the participants of this study. A PLS-SEM analysis was conducted to measure the potential effect of the web 2.0 technologies as persuasive technology using TAM, UTAUT and Persuasive Potential Questionnaire. This study found that the dimensions of Perceived Persuasive Individual Potential and Intention to Use the System affects the user’s intention leading to changes in students’ behavior.Downloads
Published
How to Cite
Issue
Section
License
TRANSFER OF COPYRIGHT AGREEMENT
The manuscript is herewith submitted for publication in the Journal of Telecommunication, Electronic and Computer Engineering (JTEC). It has not been published before, and it is not under consideration for publication in any other journals. It contains no material that is scandalous, obscene, libelous or otherwise contrary to law. When the manuscript is accepted for publication, I, as the author, hereby agree to transfer to JTEC, all rights including those pertaining to electronic forms and transmissions, under existing copyright laws, except for the following, which the author(s) specifically retain(s):
- All proprietary right other than copyright, such as patent rights
- The right to make further copies of all or part of the published article for my use in classroom teaching
- The right to reuse all or part of this manuscript in a compilation of my own works or in a textbook of which I am the author; and
- The right to make copies of the published work for internal distribution within the institution that employs me
I agree that copies made under these circumstances will continue to carry the copyright notice that appears in the original published work. I agree to inform my co-authors, if any, of the above terms. I certify that I have obtained written permission for the use of text, tables, and/or illustrations from any copyrighted source(s), and I agree to supply such written permission(s) to JTEC upon request.