Eye Tracking Application on Emotion Analysis for Marketing Strategy

Authors

  • H. Zamani Bio Cognition Laboratory, Bio­Inspired System and Technology iKohza (Research Group), Malaysia – Japan International Institute of Technology (MJIIT), Universiti Teknologi Malaysia (UTM) 54100 Kuala Lumpur, Malaysia.
  • A. Abas Bio Cognition Laboratory, Bio­Inspired System and Technology iKohza (Research Group), Malaysia – Japan International Institute of Technology (MJIIT), Universiti Teknologi Malaysia (UTM) 54100 Kuala Lumpur, Malaysia.
  • M. K. M.Amin Bio Cognition Laboratory, Bio­Inspired System and Technology iKohza (Research Group), Malaysia – Japan International Institute of Technology (MJIIT), Universiti Teknologi Malaysia (UTM) 54100 Kuala Lumpur, Malaysia.

Keywords:

Emotion Analysis, Eye Tracking Application, Neuromarketing

Abstract

This paper present on understanding the human behavior with eye tracking studies related to consumer cognition in marketing product. The study of human behavior using eye tracking is a growing multidisciplinary field that links electronics, psychology and cognitive science to study the human behavior on problem solving and decision making. In this paper, we particularly investigate the human behavior in consumer cognition. We conducted experiments to track the human eyes by using the Tobii TX300 eye tracker. The eye–mind relationship can help to use eye motions activity measurements expressing to some degree about human behavior. The result shows that the visual attention of human is very much related to the cognition of the products.

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Published

2016-12-01

How to Cite

Zamani, H., Abas, A., & M.Amin, M. K. (2016). Eye Tracking Application on Emotion Analysis for Marketing Strategy. Journal of Telecommunication, Electronic and Computer Engineering (JTEC), 8(11), 87–91. Retrieved from https://jtec.utem.edu.my/jtec/article/view/1415

Issue

Vol. 8 No. 11: Artificial Intelligence and Robotics

Section

Articles

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