Influence Maximization Towards Target Users on Social Networks for Information Diffusion
Keywords:Influence Maximization Problem, Information Diffusion, Social Networks Algorithms, Target Users,
AbstractInfluence maximisation has been an area of active research in recent years. This study aims to extend the fundamental influence maximisation problem (IMP) with respect to a set of target users on a social network. It is important to aim at the target users to speed up the rate of information diffusion and reduce the information diffusion cost. In doing so, the MITU algorithm was formulated and compared with state of the art algorithms. Publicly available datasets were used in validating the proposed algorithm. It was found that the MITU identified all target nodes while significantly lowering the information diffusion cost function (IDCF) by up to 79%. The influence overlap problem was equally identified in the heuristic algorithm where the seed set size was reduced by an average of six times. Furthermore, the random influencer selection identifies target nodes better than the betweenness and PageRank centralities. The findings could help organisations to reach target users on social media in the shortest cycle.
How to Cite
TRANSFER OF COPYRIGHT AGREEMENT
The manuscript is herewith submitted for publication in the Journal of Telecommunication, Electronic and Computer Engineering (JTEC). It has not been published before, and it is not under consideration for publication in any other journals. It contains no material that is scandalous, obscene, libelous or otherwise contrary to law. When the manuscript is accepted for publication, I, as the author, hereby agree to transfer to JTEC, all rights including those pertaining to electronic forms and transmissions, under existing copyright laws, except for the following, which the author(s) specifically retain(s):
- All proprietary right other than copyright, such as patent rights
- The right to make further copies of all or part of the published article for my use in classroom teaching
- The right to reuse all or part of this manuscript in a compilation of my own works or in a textbook of which I am the author; and
- The right to make copies of the published work for internal distribution within the institution that employs me
I agree that copies made under these circumstances will continue to carry the copyright notice that appears in the original published work. I agree to inform my co-authors, if any, of the above terms. I certify that I have obtained written permission for the use of text, tables, and/or illustrations from any copyrighted source(s), and I agree to supply such written permission(s) to JTEC upon request.