Intelligent Conversational Bot for Interactive Marketing

Abstract

Interactivity of corporate website is important as marketing products through it become popular. Moreover, the usage of Artificial Intelligent application is growing. In order to improve it, a conversational bot will be developed. As a part of Artificial Intelligent application, it can respond to users’ question and prolong the conversation with its intelligence. The conversational bot in this research is called as SamBot. It will be developed and integrated into Samsung IoT website as the corporate website. SamBot will have the knowledge of marketing domain. The knowledge base includes Samsung product promotions, product Frequently Asked Question, and general knowledge. In default, this bot will generate random answers if matching knowledge cannot be found. It will be enhanced to overcome this problem by improving its supervised learning capability. Normally, a machine learning is performed to increase the knowledge of a bot. Some functions will be added to filter random answers from whole conversation and store it into a database. With this enhancement, the machine learning will be performed more effectively.