Implementing ARCS Model to Design a Motivating Multimedia E-Book for Polytechnic ESL Classroom

Authors

  • Subashini Annamalai School of Multimedia Technology and Communication, UUM, 06010 Sintok, Kedah, Malaysia

Keywords:

mE-book, Polytechnics, ESL, Language Learning, ARCS Model, IMMS

Abstract

This paper describes the design of multimedia E-book (mE-book) based on the Keller’s ARCS Model of Motivational Design (1987). This paper also presented the implementation of mE-book as a motivating learning aid to promote ESL language learning in Polytechnic classrooms. Sixty (60) Polytechnic students experienced mE-book in their language classroom and their perceived motivation towards this learning material is measured using the Instructional Materials Motivation Survey (IMMS). This study is an attempt to adduce a scope for implementing multimedia in language learning in a motivating way for adult learners.

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Published

2016-11-01

How to Cite

Annamalai, S. (2016). Implementing ARCS Model to Design a Motivating Multimedia E-Book for Polytechnic ESL Classroom. Journal of Telecommunication, Electronic and Computer Engineering (JTEC), 8(8), 57–60. Retrieved from https://jtec.utem.edu.my/jtec/article/view/1319

Issue

Vol. 8 No. 8: Science and Technology for Sustainable Development and Improving Quality of Life I

Section

Articles

License

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International (CC BY-NC-ND 4.0)