A Two-Sided Market Mechanisms Toward Designing a Big Data-Driven Business Model for Mobile Network Operators (MNOs)

Authors

  • Aladeen Y. R. Hmoud Center for Artificial Intelligence Technology, Faculty of Information Science and Technology, Universiti Kebangsaan Malaysia 43600 Bangi, Selangor Darul Ehsan, Malaysia.
  • Juhana Salim Center for Artificial Intelligence Technology, Faculty of Information Science and Technology, Universiti Kebangsaan Malaysia 43600 Bangi, Selangor Darul Ehsan, Malaysia.
  • Mohd Ridzwan Yaakub Center for Artificial Intelligence Technology, Faculty of Information Science and Technology, Universiti Kebangsaan Malaysia 43600 Bangi, Selangor Darul Ehsan, Malaysia.

Keywords:

Big Data, Mobile Advertising, Mobile Operators, Two-Sided Market, Design Science Research Method, Business Model,

Abstract

The mobile ecosystem has experienced a dramatic change as a result of a new entrance, new application, and new business model emerged. Recent trends have shown that the mobile industry is amidst a transformation toward platformisation of the key players' business model. This situation puts a traditional business model of mobile network operators (MNOs) under pressure as they failed to catch up due to lesser capabilities for providing a new value proposition and incentives for those sides of the market to achieve the two-sided platform compared to dominated parties. However, the paucity of extant literature has provided practical solutions to enhance MNOs business model leveraging contemporary information technology tools in combination with managerial design principles and concepts. This study investigates the application of Big Data –driven business model in order to transform MNOs from one-sided business model to two-sided business model. The design science research method (DSRM) will be used to build and evaluate the new business model. The proposed model will help the operators better serve their upstream customers and the end-users in order to counter the stiff competition existing in the mobile ecosystem, and contribute to the Big Data - driven business model.

Downloads

Published

2017-09-15

How to Cite

Y. R. Hmoud, A., Salim, J., & Yaakub, M. R. (2017). A Two-Sided Market Mechanisms Toward Designing a Big Data-Driven Business Model for Mobile Network Operators (MNOs). Journal of Telecommunication, Electronic and Computer Engineering (JTEC), 9(2-9), 105–110. Retrieved from https://jtec.utem.edu.my/jtec/article/view/2683

Issue

Vol. 9 No. 2-9: Technology Transforming Lives I

Section

Articles

License

TRANSFER OF COPYRIGHT AGREEMENT

The manuscript is herewith submitted for publication in the Journal of Telecommunication, Electronic and Computer Engineering (JTEC). It has not been published before, and it is not under consideration for publication in any other journals. It contains no material that is scandalous, obscene, libelous or otherwise contrary to law. When the manuscript is accepted for publication, I, as the author, hereby agree to transfer to JTEC, all rights including those pertaining to electronic forms and transmissions, under existing copyright laws, except for the following, which the author(s) specifically retain(s):

  1. All proprietary right other than copyright, such as patent rights
  2. The right to make further copies of all or part of the published article for my use in classroom teaching
  3. The right to reuse all or part of this manuscript in a compilation of my own works or in a textbook of which I am the author; and
  4. The right to make copies of the published work for internal distribution within the institution that employs me

I agree that copies made under these circumstances will continue to carry the copyright notice that appears in the original published work. I agree to inform my co-authors, if any, of the above terms. I certify that I have obtained written permission for the use of text, tables, and/or illustrations from any copyrighted source(s), and I agree to supply such written permission(s) to JTEC upon request.